Report by Alexey Izvalov from Enhance. The speaker spoke about how, when developing a game, indie teams overlook important details that seem obvious at first glance.

Report by Alexander Simakhin from Drunken Monday. The speaker spoke about what problems can be encountered during the development of a mobile multiplayer mode in real time, and what solutions are available that have been tested in real projects.

Report by Eldar Alizadeh from UPP. The speaker talked about what to pay attention to when creating a trailer for the game so that it attracts users.

A report by Viktor Bocan from Warhorse Studios. The speaker spoke about why Warhorse Studios decided to make a realistic medieval RPG and forgot about dragons.

A report by Kate Edwards from Geogrify. During her 25-year career in gaming, Kate has witnessed the development of the gaming industry, which has become a real cultural and economic force in a global society.

A report by Alexander Pavlov and Pavel Kazimirenko from IQeon. The speakers talked about their gaming platform, which allows players to earn money on their achievements.

Report by Matej Lancaric from Pixel Federation. In his presentation, the speaker compared the process of launching two games: Diggy’s Adventure and Seaport, told what problems the company faced, what solutions were found.

A report by Adam Sporka from Warhorse Studios. The speaker told how to use music in the game depending on its genre and features.

A report by Christopher Lefebvre from Tapdaq. The speaker presented the top five most suitable places for scrolling ads in mobile games, and also shared information on how each of them affects revenue, retention and other indicators.

A report by Paweł Gajda from Carbon Studio. The speaker spoke about how important it is to find and adjust the perfect balance between immersion and comfort when traveling in VR games.

Report by Jan Schneidereit from Mothership Marketing GmbH. The speaker spoke about how to build a successful media strategy focused on European countries.

A report by Teut Weidemann, an expert in the field of free-play games. The speaker talked about how to increase conversion and ARPPU in your game.

A report by Andreas Naumann from Adjust. The speaker spoke about fraud schemes and how they have become more complicated over the past few years.

Report by Jiri Kupiainen from Matchmade. The speaker spoke about the latest trends in influence marketing and gave practical advice on how to work with influencers.

A report by Jonas Antonsson from Raw Fury. The speaker spoke about how the publisher works, what guides him when choosing a game.

A report by Mike Hines from Amazon. The speaker shared data shared with Newzoo and Twitch about who is playing, who is watching, and who is paying now in the eSports field.

Report by David Gattig from Avrlon VR Studio. The speaker spoke about how indie studios combine game development and business processes.

A report by Matt Daly from Wargaming. The speaker spoke about the mixed reality technology used in the World of Tanks project.

A report by Diana Boiteux from MoPub (Twitter). Diana told us what the headline auction needs to turn into a successful “advanced headline auction” solution.