Todd Kuhns, marketing manager at AppInChina, told about what a game publisher might face when coming to China in his report for WN Winter’21.  We offer a short version of his speech.

Which categories of iOS games have the lowest share of non-branded traffic? — the analytical company ASOdesk asked this question in its research. The figures were revealed as part of WN Winter’21. We share the material prepared on the basis of the speech.

What the product manager (PM) is responsible for, whether his responsibilities depend on the company, what professional qualities are important to him — we talked about this and much more during WN Winter’21 with Chong Ahn, Head of Product Management at Electronic Arts.

Sometimes just spending a lot of effort on development is not enough for success. We need to look for other solutions. Which ones,” Diego Diaz, CEO of Koron Studios, told WN Winter’21 online conference.

The publisher of hyper-casual games SayGames has achieved 2 billion downloads in 2 years of operation, releasing 47 games. At the same time, he works with developers according to a scheme that is not the most standard for a niche. Instead of focusing on CTR, the publisher is looking for strong teams.

2020 has greatly influenced not only how games are developed, but also how publishers find them. Previously, most of the pitches took place at major events with personal communication. The pandemic has made its own adjustments. Bobby Wertheim, director of content at SEGA Searchlight, told about the main ones at WN Winter’21.

Along with the maturation of the mobile market, the introduction of meta-mechanics into casual games is becoming an increasingly common practice among Western developers. As a rule, we are talking about collections, customization, role progression and narrative.

What will happen to the mobile advertising market after Apple pulls the switch responsible for IDFA in iOS 14? Tenjin Marketing Director Roman Garbar plans to share the answer to this question at his presentation at WN Winter 2021.

A little more than a week remains before the WN Winter online conference. But even now, future participants of the event can use the appointment system and get acquainted with the schedule of performances.