The mobile marketing company NativeX has calculated the average duration of a gaming session on mobile devices. According to their calculations, it is now 3 minutes 37 seconds.

W3i has changed its name to NativeX and launched a new native advertising platform, which, according to its management, will provide the best level of monetization in mobile games and applications.

W3i game producer Ben Sipe shared five tips on how not to do it if you don’t want to fail your free mobile project at the Casual Connect Europe conference currently taking place in Hamburg. 

The W3i company, using the example of Battle Bears Royale and Little Dragons, reported exactly what kind of increase in new users and DAU games promoted on Google Play receive.

This is the conclusion that W3i analysts came to after studying the data of hundreds of partner companies. They also found out that the United Arab Emirates is among the most profitable mobile markets.

Independent studio Imangi Studios, famous for the mobile megahit Temple Run, and the company W3i, specializing in promotion and monetization, announced the signing of a partnership agreement for a period of two years. In accordance with the agreement, W3i will become the exclusive “monetization” partner of Imangi on the Android platform.