The more a mobile user consumes rewarded advertising, the higher their engagement, retention and spending in the app become. This is stated in the study of the Tapjoy mobile advertising platform.

Rewarded video advertising has become the predominant type of advertising in mobile freeplay games. Compared to last year, its share increased from 44% to 58%.

Purchases of video ads for mobile platforms for the 2nd quarter of 2017 increased by 142% compared to the previous quarter. This has made mobile video advertising the fastest growing format among other types of ads.

Video advertising has come close to in-app purchases (IAP) in terms of profitability, according to a report by the advertising company AdColony.

Mobile marketing company AdColony has laid off almost 100 employees due to the introduction of automated (programmatic) advertising sales.

The social network Facebook has given game publishers the opportunity to embed rewarded ads in titles posted on the platform.

75% of players named rewarded ads in mobile games as the most preferred type of ads.

Rewarded ads can increase user retention in the app several times.