Appsflyer has presented a report on the state of affairs in the mobile advertising market for the second half of 2019. One of the central conclusions for the industry is that the triumvirate of ironSource, Unity Ads and AppLovin has an increasingly important role in promoting games.

Appsflyer has presented a report on the state of affairs in the mobile advertising market for the first half of 2019. The most important conclusion of the work: Facebook is no longer the main player in the advertising market. Google gives more downloads.

In the spring, ASOdesk introduced a new traffic analytics tool for iOS applications – ASO Dashboard. It’s coming out for release this week. Dmitry Kofman, ASO Director at Gambino Slots, talks about the tool itself and working with it.

Anna Krizhanovskaya, Head of Social UA at Playrix, spoke in as much detail as possible about the difficulties that developers may face when buying traffic.

How experiments with Emojination game banners helped to reduce the download price by a record, – App2Top.ru Egor Karpov, CEO of the agency for the promotion of mobile applications AppBrain, told.

Thanks to their own social platform Palringo, the authors of Balloony Land reduced the CPI to $0.44.

You can promote applications in different ways. Someone buys clicks, someone counts on word of mouth or negotiates with platform holders. Another way can be called buying reviews. At least, this is what Denis Kurkov, who recently launched the FewReview service, is doing. Denis and I talked about him.

We continue a series of interviews with companies selling traffic. This time we talked to the guys from the Ukrainian Clinic.

More than a quarter of mobile traffic in Russia is accounted for by Apple devices, according to StatCounter experts. They also talked about the most popular resolutions of mobile screens. There were some surprises. 

The cost of attracting new players is constantly growing. How to optimize expenses and get the most loyal players? What ways are there?

Last Thanksgiving, the number of downloads of mobile games increased, not only in the United States, where this holiday is celebrated, but also around the world.