These are tough times for targeting. Recently, the European Parliament approved the initial version of the bill, which, among other things, is designed to prohibit IT companies from collecting a number of data about users. We briefly talk about the law.

Apple has decided to equalize itself with other developers. In iOS 15, it will ask users for permission to access personal data that is used for targeted advertising in the App Store and Apple News.

Google Corporation will strengthen the protection of children. She said that in the coming months she will start blocking targeted advertising for minors. The restrictions do not end there. Google will also secure YouTube, its search engine, app store and much more for teenagers.

Mail.Ru Group launches a new type of online advertising targeting. It focuses on the psychotypes of users. This will increase the effectiveness of ads and make them more personalized, Kommersant reports, citing company representatives.

The Twitter microblogging service will add information about the target audience of advertisements placed on the platform.