All publications by tag «Sensor Tower»

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Analysts: In 2025, Microsoft spent $44 million on advertising for console and PC games in the USA—more than Sony and Take-Two combined

Microsoft is spending tens of millions of dollars on promoting games. The analytics company Sensor Tower estimated that from January 1 to August 3, 2025, the corporation invested $44.2 million in game advertising in the United States alone — and this is only for projects on PlayStation, Xbox, and Steam, excluding Nintendo Switch, mobile, and other platforms.
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Why Sensor Tower Acquired VG Insights and How Aggressive Consolidation Might Harm the Gaming Analytics Market

Last week, Sensor Tower announced the acquisition of the Video Game Insights platform to enhance its product with data on console and PC games. This raises the question: what are the consequences of consolidation in the gaming analytics sector? Today, we will take a close look at the objectives of Sensor Tower’s M&A strategy and the potential risks to the market.