The analytics company Sensor Tower has unexpectedly acquired another competing gaming analytics service. AppMagic has now become part of its offerings.
The purchase amount and its full terms have not been disclosed.
According to the CEO of Sensor Tower, Oliver Yeh, his company plans to "unify the teams, technologies, and products" of both sides. Subsequently, AppMagic will become one of the small and medium business tools in Sensor Tower's portfolio.
The team at AppMagic believes that collaboration with Sensor Tower will enhance the service’s analytics.
"Joining Sensor Tower takes AppMagic's capabilities for users to a new level. Our clients will gain access to deeper data and achieve a more comprehensive market view than ever before. For everyone wanting to understand where the market is heading and how to grow within it, this is an important step forward," stated AppMagic's founder and CEO, Maxim Samorukov.
This isn't the first deal of this kind for Sensor Tower. In recent years, the company has been actively acquiring competitors. For instance, in spring 2024, it became the owner of data.ai, which specializes in mobile analytics, and a year later, it acquired the VG Insights, an analytics service for console and PC games. Later, the service Playliner also became part of Sensor Tower.
AppMagic entered the market in 2016, initially operating under the name DataMagic. For a long time, the service focused solely on analytics for mobile games and applications, but last year it expanded its functionality to include data on Steam games. Notably, AppMagic is a portfolio company of GEM Capital. Its sale to Sensor Tower marks the first exit for GEM II, the second fund of GEM Capital, launched in 2023. The exit occurred less than three years after its announcement.
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