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All publications by tag «NPD»

Other October 12, 2012

23% of mobile gamers play only on smartphones and tablets

NPD found that 59% of mobile gamers in the United States prefer their pocket gadgets for entertainment, and 30% buy improvements and IAP.

Other September 6, 2012

46 million Americans play mobile games

According to analysts from the NPD Group, the share of mobile players from the total number of American gamers today is 22%. According to this indicator, mobile has overtaken the former leader – console games.

Other August 17, 2012

The popularity of tablets among children is growing

A study of Kids and Consumer Electronics: 2012 Edition conducted by the NPD Group showed that the younger generation still prefers consoles and portable gaming systems to mobile devices. However, tablets are becoming increasingly popular among this audience.

Other July 6, 2012

There will be as many as four Kindle Fire 2

At least four new devices under the Kindle Fire 2 brand will be on the shelves of the USA this year. Their specifications are already known. It is noteworthy that one of the future tablets will support 4G.

Other April 24, 2012

Is Freemium the best type of monetization?

According to the latest NPD data, 40% of users, after playing a freemium game, make an in-game payment.

Other January 10, 2012

Apple has an advantage

American analytical companies have shared information about some of the trends of last fall in the mobile systems market. Among them: the growth of the share of the iOS platform, the victory of smartphones over conventional mobile phones, as well as something about the high popularity of the iPhone.

Other January 9, 2012

Tablets are going to overtake

In 2011, about 73 million tablets were shipped. This is 256% more than in 2010. Analysts are confident that by 2017, tablets will almost catch up with laptops in terms of supplies.