How the mobile advertising market has changed in the gaming segment, — SocialPeta and Nativex told in a large-scale report. We briefly share the key points of the study.

Last week, Flappy Bird took first place among the free apps of the App Store and Google Play. The simplicity of the game’s graphics is compensated by a rather complex gameplay, which probably caused its popularity.

NativeX has announced a partnership with Sega of America and Sega of Europe. Now NativeX ads will appear in Sega’s free mobile games.

Rob Weber, Vice President and co-founder of NativeX, spoke on the pages of Games Brief about five strategies for promoting the game and increasing its findability on the App Store. 

The mobile marketing company NativeX has calculated the average duration of a gaming session on mobile devices. According to their calculations, it is now 3 minutes 37 seconds.