Active mobile gamers over the past year have begun to give games more time, according to the analytical company App Annie.

The marketing analytics platform Singular has completed a merger with Apsalar, a firm specializing in the analysis of the return on investment (ROI) of mobile developers.

Former Wooga Lead Marketer and former Rovio Vice President of Traffic Acquisition Eric Seufert introduced Agamemnon: a tool for analyzing advertising campaigns.

Messages in applications increase user engagement rates by 3.5 times. Such conclusions were reached by Localytics, the owner of the marketing platform of the same name.

Paying players often spend their money in several top games at once, – says the analytical company NPD Group.

Mobile analytics company Upsight has launched the Upsight Marketing marketing platform.