Machine Zone reported about the upcoming launch of a cloud platform for third-party teams. The solution will allow companies to process a large amount of distributed data in real time.

ARPPU in mobile games reaches an average of $86.5 per year. However, in the case of popular mobile projects, the situation looks different. The paying user leaves $550 in Game of War, – the analytical company Slice Intelligence considers.

The CEO of Machine Zone told why mobile game developers need advertising on TV “at inflated prices”.

In the advertisement for the mobile game Game of War from the Machine Zone studio, singer Mariah Carey will appear instead of model Kate Upton. Information about this appeared in the online resource TMZ.

Game of War: Fire Age earns $1 million a day. All this is thanks to an advertisement with the American actress and model Kate Upton.

During the week, Machine Zone spent about $4.5 million on television advertising,” Gamesbeat writes with reference to iSpot.tv . This, of course, does not take into account production costs, which included far from only the fee of one of the “angels” of Victoria’s Secret. The question is whether it was worth it?

The promotion of mobile games is once again reaching a new level. Model Kate Upton, star of Victoria’s Secret and Sports Illustrated: Swimsuit Edition, starred in a Game of War commercial.