Games have the lowest retention compared to all other types of mobile applications,” Localytics analysts calculated.

Almost a quarter of mobile users log in to the app only once after installing it.

In the first 30 days after downloading the application, more than half of the users become inactive. What needs to be done to prevent this from happening, – the analytical platform Localytics told in its latest research.

Messages in applications increase user engagement rates by 3.5 times. Such conclusions were reached by Localytics, the owner of the marketing platform of the same name.

The Appboy resource, which specializes in marketing automation, received $15 million from investors. The money will be spent on further promotion of the service.