Activision Blizzard wants to make its marketing more effective at the expense of selected players. The company has created a closed community from which it can receive feedback directly.

Sensor Tower this week announced two mobile games at once, whose combined revenue reached $2 billion. Such indicators can now boast Candy Crush Soda Saga by King and Dragon Ball Z: Dokkan Battle by Bandai Namco.

It’s time to report for the third quarter to Activision Blizzard publisher. Both financial indicators and the size of the audience continue to decline.

The authors of Candy Crush Saga are preparing another midcore game. This time about the battles in the spirit of Panzer General.

More than 9 million players, according to Alex Dale, senior executive director of King, spend three to six hours a day in Candy Crush Saga. But King hastened to challenge the statement of its top manager before the title is associated with the concept of “gaming addiction”.

King CEO Riccardo Zacconi will step down on July 1. He has been in office for more than 16 years.

The total revenue of Candy Crush games in the first quarter of the year reached $391 million. Thus, it became the most successful first quarter for the franchise in its entire history.

The world release of Pet Rescue Puzzle Saga took place. This is a new puzzle King, whose main mechanics is to remove two or more elements of the same color from the field with a tap (this subgenre of match games is also called “collapse”). As in many other recent games of the company, Pet Rescue Puzzle Saga has a complex meta-gameplay.

It became known which Activision Blizzard studios fell under the cuts.

That didn’t stop her from cutting 800 people.

The rumors were confirmed.

By the end of February, King Studio must pay Sweden a fine of $370 million. This is reported by Seeking Alpha with reference to the Swedish Tax Agency.

Activision Blizzard reported for the 3rd quarter of 2018. The verdict is disappointing: in July-September, the company’s revenues fell by 6.8% year-on-year.

The developer of Candy Crush Saga has released a free-to-play mobile role-playing game Legend of Solgard for iOS and Android. It became not only the first role-playing title in the King portfolio, but also the first project focused on the midcore audience.

In the second quarter, Activision Blizzard earned $1.64 billion, including $521 million from mobile. This is the company’s record revenue from mobile games.

Sensor Tower has compiled lists of the most downloaded and profitable games in the App Store and Google Play for the second quarter of 2018. PUBG Mobile has lost the lead in downloads to the hyper-casual arcade Helix Jump.

The creators of the hit casual franchise Candy Crush in King Studio are developing a mobile game based on the Call of Duty shooter series. This became known from a vacancy on the King website.

A report by Stephen Jarrett from King. The speaker spoke about how the company inspires game designers to create cool products.

Report by Jeremy Kang from King. The speaker considered various aspects that were taken into account in King when developing the Saga series of games: from basic game cycles to level design.