Analysts from Sensor Tower have published a large study of the US mobile advertising market. The report lists the key sites and advertisers focused on the gaming market. We have prepared a squeeze in Russian.Call of Duty: Mobile

The format of viewing ads for a fee, popular in mobile, will soon come to the market of console and PC games. The new playerWON platform will embed small videos made on the principle of TV advertising into titles. EA and Tencent have already signed an agreement with it. However, many players and some developers took this news negatively.

The Walmart retail chain decided to play it safe after the US president’s recent attack on video games. The company ordered to remove ads with violent scenes from video games. But I did not remove the weapons from the sale.

The social network Facebook is developing a new type of interactive ads. These are small demo versions of games that can be played directly in the news feed without preloading.

The German advertising agency Glispa has acquired the Israeli company JustAd, specializing in the creation of playable advertising for mobile platforms and the web.