Browser titles in Yandex.Games can now be monetized not only through advertising. The platform has started to support IAP.

Epic Games has changed the payment rules in its store. Now it will be easier for developers to charge for in-game purchases.

The British Commissioner for Children’s Rights has called for a ban on the sale of any items in games, with the exception of cosmetics. And also recognize loot boxes as a form of gambling and regulate them accordingly.

The more a mobile user consumes rewarded advertising, the higher their engagement, retention and spending in the app become. This is stated in the study of the Tapjoy mobile advertising platform.

Amazon has started offering customers a refund service for unauthorized purchases in mobile apps (IAP) made by their children.

The publishing firm Take-Two Interactive sees an opportunity to increase the number of microtransactions in the games it publishes.

Small (up to 23%) discounts on IAP do not have a significant impact on users and revenue. Unlike large discounts on bundles. This became known according to the results of a study conducted by economists at the University of Chicago.

The marketing and analytical company AppsFlyer conducted a large-scale study to find out what trends exist in the field of microtransactions in the global mobile market. We share a brief version.

Mike Hines, evangelist of the development department in Amazon.com , told at White Nights St.Petersburg 2016 how the top 50 box office games differ from other projects.

Yesterday the publication “F2P: when do players spend money?”. Unfortunately, several semantic errors have crept into it. We apologize and publish a new, corrected version of the material.

Activision has released shareware Guitar Hero Live for iPhone, iPad and iPod touch. Users will be able to purchase the full version of the game on credit.

Marketing and analytical company DeltaDNA has launched the SmartAds advertising platform. It is intended for advertising in mobile games.

Spending of Russian residents on Internet content is growing. At the same time, the demand for IAP in games has fallen. This is reported by Vedomosti with reference to a study by the analytical company Synovate Comcon.

With the help of the FabZat service, players will be able to get a real copy of a virtual purchase. The French company believes that this will help developers increase revenue from in-game payments.

The New York startup Gondola launches an engine for estimating and changing the value of IAP (Dynamic Pricing Engine). It will automatically “adjust” the price of in-game purchases for each specific user.

Analyzing the performance of a mobile game at an early stage will help predict whether it will earn $ 1 million or more. This is reported in a study by the marketing company Tapjoy.

Billing provider Fortumo is launching a new development kit that allows you to make purchases inside an app or game without an Internet connection.

The US Federal Trade Commission (FTC) has demanded that Apple introduce a number of changes that tighten the rules for making purchases inside apps for iOS and Mac.

The total spending of users on mobile applications in the near future will amount to $ 75 billion, of which 75% will be spent on IAP, Juniper Research analysts reported in their latest report.