Video interview with Timur Haussila from Supercell. Timur told how Supercell is preparing projects for release, and what difficulties the team is facing.

A report by Stephen Jarrett from King. The speaker spoke about how the company inspires game designers to create cool products.

We are starting to publish the materials of the White Nights conference, which was held in Prague on February 13-14, 2018. The first report by Silvia Buermann from App Annie. Silvia shared statistics and the latest news of the mobile games market, paying special attention to Russia and the CIS countries.

Projects in the farm and citybuilder genre are now difficult to achieve significant commercial success. Their audience is gradually being taken away by multi—genre projects,” said Alexey Vstavsky from App Annie at White Nights in Prague.

Report by Sergey Zykov from Armor5Games. The speaker spoke about how to maintain (and multiply) the team, find money for development and become stronger in the absence of external funding.

Report by Sergey Kopov from Sunday Games. The speaker spoke about his experience of using chatbot technology in game development and shared statistics based on millions of requests.

Report by Tanya Evdokimenko (Loktionova) from Values Value. She talked about the failures and best practices, gave recommendations on how to hire better.

A report by Ryan Booth from Virtual Arts. The speaker spoke about how the company went the way to creating its first VR game – Cargo Racing VR, as well as what they learned during their existence.

Report by Marina Michkova from Yandex. Marina spoke about Yandex technologies for effective monetization of the entire audience of mobile applications.

Report by Alexander Neberekutin from DevGame. The speaker considered the balance in the game as an integral structure and answered a wide range of questions on building an economy based on user data.

Report by Ivan Pomytkin from HeroCraft. The speaker spoke about PR, social media, community work, pricing policy and much more in the field of PC game marketing.

Report by Elena Zezulina from Unity Technologies. Elena told about Unity 2017 – a new generation of the platform for game development and not only. The new Unity received not only a new pipeline for the development of the engine itself, but also a large number of features, improvements and fixes, many of which are useful both for developers and for those who work with art.

Ksenia Sternina ‘s report from Mail.ru Group and Andrey Kislov from Brain Company. The speakers talked about how the methods of neurophysiology allow us to determine the biological reactions of the human body to various stimuli and understand what a gamer feels during the game. Comparing human reactions to different games of the same genre, you can determine what works better in them.

Report by Yuri Krasilnikov, Ex Business Development Director from TrilobiteSoft. The speaker spoke about why the time of “classic” publishers has passed, why 100 projects in the publisher’s portfolio are not always good, why the promised million users are nothing in modern realities. And also about how to find the right partner.

Report by Sergey Himmelreich from ARPU.GURU. The speaker spoke about the inextricable link between the game balance / economy and monetization and frequent errors in the balance of even successful projects.

A report by Kirill Perevozchikov from Larian Studios. The speaker spoke about the ups and downs, about the lessons learned during the Divinity: Original Sin 2 marketing campaign. At the same time, the company had a limited budget of an indie team.

Report by Michael Haberl from Xendex. The speaker considered alternative app stores, how developers can successfully use them, as well as the market as a whole, players and business models.

Report by Vyacheslav Buinov from Playtika. The speaker spoke about Haxe as an alternative and answered the following questions: What is Haxe? What are its advantages and disadvantages over other technologies? How suitable is it for the project? How fast can I translate a game/prototype to get a working build? Is it true that you can use the same code for web and mobile?

Report by Anna Krizhanovskaya from Playrix. Anna talked about how to become a valuable UAM, what to pay attention to in order to continue improving and developing, considered examples of portraits of real UAM, as well as the main mistakes and interesting facts from the life of UAM.