A report by Matt Daly from Wargaming. The speaker spoke about the mixed reality technology used in the World of Tanks project.

A report by Diana Boiteux from MoPub (Twitter). Diana told us what the headline auction needs to turn into a successful “advanced headline auction” solution.

A report by Stijn Tops from Google. The speaker spoke about how to use LTV data in the development of the project, as well as how to analyze and predict LTV using Google tools.

Maxim Babichev ‘s report from VK.com . The speaker spoke about the HTML5 mobile platform, which opens up many new opportunities for developers and gamers.

A report by Nikita Vladimirova from GSN Games. The speaker shared an expert opinion on the current state of the social casino genre.

A report by Josh Larson from Kongregate. The speaker spoke about the platform Kongregate.com and the successful experience of running games on mobile devices, PCs and consoles.

Report by Marina Michkova from Yandex. Marina talked about how to use Yandex tools to get maximum revenue from monetization of Russian mobile traffic, as well as about new Yandex mobile advertising products and optimization tools that allow you to increase sales revenue.

Report by Juanjo Monge from Lab Cave Games. The speaker talked about how to increase the conversion and download of the application using the right ASO strategy.

A report by Artem Petukhov from Pixonic. Using the example of War Robots, the speaker talked about what to pay attention to when working with influencers.

A report by Jan Chichlowski from Vivid Games. The speaker spoke about how important it is to determine in advance the audience of your future game (gender, age, country) and focus on its preferences.

A report by Filip Cholewczynski from Mobowl Gmbh. The speaker spoke about how important it is to create a game development and release plan, and then follow it while working on the game.

Report by Vladimir Tomko. The speaker spoke about the prospects and possibilities of blockchain games.

Report by Ilya Polessky from FREED. The speaker shared forecasts that blockchain technology will be able to use the internal cryptocurrency and invest it in other projects, developers will have access to the entire gaming community and will be able to interact directly with players. In turn, investors will evaluate promising gaming projects and support them in a single financial system.

A report by Nelson Rodriguez from Akamai. The speaker said that by 2020 the number of players in the world will increase from 2.2 billion to 3.2 billion. In his presentation, Nelson shared Akamai’s predictions about who these players are, where they come from and what they will be interested in playing.

Dmitry Lyapin ‘s report from Zorka.Mobi . The speaker shared the secrets of cooperation with well-known bloggers, told about the company’s experience Zorka.Mobi in the field of working with influencers from different regions.

Round table about UX/UI design. Speakers from Obsidian Entertainment, Remedy Entertainment, SYBO and tinyBuild discussed the main processes in UX/UI design, the problems faced by specialists, as well as favorite chips in UX/UI.

A report by Pedro Rodriguez from Facebook. The speaker spoke about how HTML5 games in messengers affect user communication.

A report by Laurence Rutten from CoolGames. The speaker spoke about the opportunities for developers of messenger games.

A report by Mario Valle from Altered Ventures LLC. The speaker spoke about how the financing of gaming projects is currently taking place.