Experts analyzed the demographics of North American Nintendo Switch players.

They accounted for 56% of the $9.37 billion that was spent by North American gamers in 2018.

67% of Americans play video games. The research company EEDAR came to these conclusions after conducting a survey on the gaming preferences of US residents.

Mobile games may be despised by a certain group of players. At the same time, it would be a mistake to assume that only a casual audience plays in them. As the analytical company EEDAR insists in its research, the most avid gamers also do not deny themselves this pleasure.

The main motive for a gamer to continue rather than quit the game is his desire to make progress in it. This is stated in a study by the analytical company Electronic Entertainment Design and Research (EEDAR), conducted in 2017 in North America.

How much time players spend on mobile games per week, what is the average ARPPU in Japan and the USA, where players learn about new games, what makes them make purchases – the answers to these and not only questions were given by the research company EEDAR in its voluminous material.

“Whales” are young men who spend a lot of time playing console games. Unexpectedly, yes. 

The average American gamer spends $0.92 per month on mobile games, according to Interpret. According to the company, this is very little. If developers want to earn money, they need to switch to other platforms. Is it so?