On March 6, the Appodeal growth platform published an interactive report on the dynamics of eCPM over the past year. We tell you what you can learn from it.

The eCPM indicator (effective price per thousand impressions) in mobile games and applications in Russia is growing steadily again after a sharp drop in early spring. This conclusion can be reached from the latest Appodeal report.

The only advertising format whose revenue is steadily growing from year to year is Rewarded Video. This conclusion can be drawn from the Appodeal study on eCPM in mobile applications.

Mobile developers’ spending on video advertising increased by 243% over the year, according to the marketing company MoPub based on the results of its research.

In the third quarter of this year, the shares of Apple and Samsung in the mobile advertising market amounted to 61% for two. Moreover, at the end of the year, against the background of Nokia, RIM and HTC losing the market, this indicator will grow.

Opera has published a report on the state of the mobile advertising market for the third quarter. According to her data, despite the dominance of the Android platform in terms of traffic, iOS still brings the greatest profit from mobile advertising.

According to Velti, in July of this year, the American Android mobile advertising market – for the first time in 2012 – grew due to Apple’s positions. 

Revenue from content on mobile devices is growing, but there is still little investment in advertising in this segment. ARPU and eCPM in mobile games also lag behind the indicators of desktop systems. 

MoPub experts have estimated that in the event of a ban on UDID, Apple will cut developers’ advertising revenue by about 24%.