Anastasia Pavlovskaya, creative manager of the IntellectoKids studio, which is engaged in the creation of children’s educational applications, shares her experience in creating creatives for mobile products

How should children’s mobile apps be promoted and what should be taken into account in this case — in your column for App2Top.ru Mikhail Kotlov, CEO of the company IntellectoKids, told.

The designer for creating TutoTOONS mobile games from the Lithuanian-Ukrainian team of the same name has gained 50 million downloads. This is reported in the blog of the application developers.

In connection with the release of the “Fixy Runner“, Apps Ministry shared with App2Top.ru a brief history of working with the Fixiki brand.

The share of children’s expenses in the global mobile games market will amount to 7.8% or $1.9 billion in 2015,” the American research company Superdata said in the framework of Casual Connect USA 2015.

The British startup SuperAwesome has raised $7 million to develop a mobile advertising platform for children’s apps.

The other day, an update of the first mobile game under the brand of the children’s animated series “Barboskiny” appeared on the windows of Google Play (studio “Mill”, has been shown since 2011 in “Good Night, kids”) from the Moscow studio Bobaka. On this occasion, we decided to talk to the founders of the studio, to ask how it works in the market of children’s applications in general and children’s games under license in particular.

The ideal way to entertain a child for many parents today is a mobile gadget. That’s just, according to the latest study by Adjust, applications for children’s audience are not all right today. There are few of them.

One of the main problems of developers of children’s mobile programs is monetization. The authors of the British startup SuperAwesome are confident that their decision will partially allow it to be removed.