One of the main problems of developers of children’s mobile programs is monetization. The authors of the British startup SuperAwesome are confident that their decision will partially allow it to be removed.
According to yesterday’s article by the British The Guardian, SuperAwesome launched a mobile version of the advertising grid for children’s apps Kids Mobile Network.
It is assumed that it will promote only those games and entertainment programs that will be approved by an abstract group of parents. However, how exactly this will happen is not specified.
The main thing that the guys from SuperAwesome rest on is alternative IAP monetization methods. Micropayments work great for an adult audience, but it’s more difficult with children.
There is a lot of psychological manipulation in monetization through IAP. In relation to children who are not yet very well aware of the value of money (at least, certainly not all), such influences are at least immoral.
True, this would hardly have stopped some of the game developers, if not for a number of court appeals to Apple from angry parents whose children spent fabulous sums in “free” games.
Anyway, there is a problem. And SuperAwesome is going to solve it with targeted advertising (only ads aimed at children will be shown in children’s apps).
At the moment, Kids Network as a whole (web, mobile segment, online video) covers about 8 million unique monthly users in the UK alone.
Source: guardian.co.uk through gamesindustry.biz