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A Publisher with a Human Face: How Hooded Horse’s Business is Structured and Why the Cost Recovery Model is Harmful for Indie Games

The success of 9 Kings has only solidified Hooded Horse’s status as one of the leading indie publishers on the market. It’s the perfect time to discuss in detail the reasons behind the company’s success, explore how it selects projects, how much it spends on game marketing, and why it considers the model of full reimbursement of publishing expenses to be harmful and outdated.
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Why It’s Time to Change Game Prices, But Not How AAA Publishers Are Doing It

After the presentation of the Nintendo Switch 2, the debate about rising game prices flared up again. Many latched onto the $80 price tag of Mario Kart World, forgetting to take a broader look at the situation. Major publishers are increasingly resorting to manipulations, disregarding the changing realities of the market. Possible solutions to the problem are explored in our material.