We asked five marketing companies — Appodeal, AdQuantum, Digital Turbine, Borscht and AdSide Media — about the impact of the pandemic on the gaming advertising market.

The other day Unity published a Mobile Game Monetization Report. In it, the company spoke about the state of affairs with the monetization of mobile games at the end of 2019. We have highlighted the main points of the study.

AdColony asked game developers what type of monetization is responsible for most of the revenue. According to their estimates, 44% of revenue comes from video advertising, the share of micropayments is slightly more than a quarter.

Niantic‘s substantial income comes from real-world competitions among Pokémon GO players. In 2019, the studio earned $249 million from such events.

Paradox Interactive wants to give players access to DLC by subscription. The service will be tested on Europa Universalis IV players.Europa Universalis IV

The Twitter microblogging service turned out to be the most effective platform for promoting PC and console games. He even bypassed a major advertising network from Google.

An unusual marketing move was made by the author of the indie shooter Danger Gazers. He posted his game on the torrent catalog himself, and title sales increased by 400%.

The Playable Platform advertising analytics service presented the first results of testing self-optimization ads. The CTR of such advertising in games increases by a multiple, and without the participation of live operators.

In incomplete 2019, the industry spent $319.6 million on gaming advertising on American television. In annual terms, the indicator fell by almost 15%.

The analytical platform DeltaDNA conducted a chamber survey. She asked her clients — mobile game developers — about how they work with advertising in their products.

The developer of Cooking Fever has become a partner of the Hard Rock Cafe network. Now players can open a popular cafe in the culinary time manager.

Activision Blizzard wants to make its marketing more effective at the expense of selected players. The company has created a closed community from which it can receive feedback directly.

SuperData has launched a business intelligence platform called XR Market Intelligence. It tracks the state of the augmented reality market. The platform is useful, including publishers and developers, as well as investors.

At the end of November, AppsFlyer presented a report on the state of the mobile advertising market in games. We have prepared a squeeze on this document.

Supercell has launched a creative platform as part of the promotion of Brawl Stars. With its help, players create cosmetics. The company can pay $10 thousand to some of them.

KamaGames company told how BlackJack and Pokerist users were re—attracted, using the example of a joint case with Bidease.

How do marketers and techies find a common language? Alexander Bezobrazov, Vice President of Marketing at G5 Games, has prepared several cases on how to make this interaction more productive.

There are almost equally many men and women playing in the world. Do their methods of choosing games differ in the West, Newzoo found out.

Why does a developer need a b2c channel on YouTube for his game and how much he can cost, – they told in the column for App2Top.ru Alternativa Games specialists.