Nordcurrent and Hard Rock Cafe have become partners. The cafe appeared in Cooking Fever

Representatives of Hard Rock International announced a partnership with the Lithuanian studio Nordcurrent yesterday. Hard Rock Cafe appeared in the cooking game with the latest update. The new content includes a menu and an authentic interior of the establishment. The developers have even reproduced memorabilia of rock and roll stars familiar to visitors of the network.

For Hard Rock, this is a “natural extension of the brand” due to a mobile hit, as stated by a representative of the network. For Nordcurrent, it is an opportunity to promote the application through licensing and association with the legendary network. The developers are aiming at a very large audience and also expect to attract and retain fans of the brand.

Hard Rock International has more than 260 establishments in 76 countries. These are not only restaurants, but also hotels, casinos, rock shops.

Cooking Fever is a kitchen time manager and the main hit of Nordcurrent. In it, players manage restaurants of various directions (Chinese, Japanese, Italian cuisine, ice cream parlors, etc.) and prepare food by passing levels. Its downloads since June 2014 have reached 250 million, and MAU — 15 million.

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