Europe’s key event in the mobile gaming industry is gaining momentum. As part of the Winter Nights: Mobile Games Conference (February 7-8, 2014, St. Petersburg), a competition for mobile game developers WN Mobile Games Competition will be held. The main prize is $30,000.

The cost of attracting new players is constantly growing. How to optimize expenses and get the most loyal players? What ways are there?

Tomasz Kolinko, founder of AppCodes, presented a report on search engine optimization in the App Store at the Winter Nights conference.

Artur Shakalis, head of the mobile games platform of the Odnoklassniki social network, spoke at the Winter Nights conference about the potential of the Odnoklassniki platform.ru for mobile applications for Android and iOS.

Within the framework of the Winter Nights conference, the issues of finding and hiring employees were discussed at the round table “The labor market in the mobile gaming industry”. Where is it better to look? How much should I pay? Hire an expensive “experienced” specialist or teach young people “in battle”?

Nikolay Kim, Business Development Manager at Ancor, at the Winter Nights conference, spoke in his report about the labor market in the mobile gaming industry outside Russia, Ukraine and Belarus.

Yulia Sakharova, director of HeadHunter North-West, spoke at the Winter Nights conference about the supply and demand in the labor market of mobile application developers.

Sebastian Kreise, Strategic Partnership Manager at Wooga, at the Winter Nights conference, told why Diamond Dash has won such success with users, and gave advice on using effective viral mechanics.

Mikhail Katkoff, Supercell Product Manager, spoke at the Winter Nights conference. In his report, he shed light on the success story of Clash of Clans, told about the difficulties the team faced and what experience it gained in preparing the game for launch.

On February 8-9, the Winter Nights: Mobile Games Conference was held in St. Petersburg, dedicated to the development and promotion of mobile games. It was attended by 600 people from 270 companies: developers, publishers and everyone who works in this industry.

The program of the only international conference in Russia dedicated to mobile games, Winter Nights: Mobile Games Conference, has been announced.