Evgeniy Obedkov

Sensor Tower: Google became the largest mobile publisher in the third quarter of 2020

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According to the results of the third quarter, Google became the largest mobile publisher in the world by the number of installations. This is reported by Sensor Tower in a new report. Facebook, Voodoo and ByteDance were also in the lead.Sensor Tower collected data for the period from July 1 to September 30, 2020.

The analytical company took into account only unique installations. At the same time, the statistics did not take into account pre-installed applications in Google Play, as well as downloads from third-party Android stores.

Top 10 largest publishers in the world by number of downloads1. Google

  • 2. Facebook
  • 3. Voodoo
  • 4. ByteDance
  • 5. AppLovin
  • 6. Outfit7 Limited
  • 7. Crazy Labs
  • 8. Microsoft
  • 9. InShort
  • 10. Say Games
  • In the third quarter, Google apps were downloaded 850 million times (compared to 1 billion last quarter).

This allowed the company to maintain its leadership among publishers.

At the same time, Voodoo had the best quarterly figures of all time, and the company’s applications were downloaded more than 500 million times.

Publishers’ positions in the App StoreGoogle, Tencent and Facebook became the leaders in the global App Store for the third quarter of 2020.

  • Voodoo and ByteDance took the fourth and fifth places respectively;at the same time, most of Facebook’s installations were distributed among four applications;
  • Google has 14 applications generated at least 5 million installations in the third quarter at once (against 9 applications from Tencent);
  • Also in the top ten are publishers such as Microsoft, Alibaba Group, AppLovin, Amazon and Crazy Labs.
  • Publishers’ positions on Google Play

Google retained the lead after beating Facebook in the second quarter of 2020.

  • At the same time, compared to the last quarter, the publisher’s downloads fell by 21%;Voodoo managed to get into third place immediately after the company’s game downloads increased from 181 million to 394 million in annual terms (an increase of 117%).
  • Google Play accounted for 77% of all publisher installations;Also in the top ten were companies such as Outfit7 Limited, AppLovin, Crazy Labs, InShot, ByteDance, Say Games and BabyBus.
  • App Categories for the third quarter of 2020 (App Store)

Main Application Categories

in the third quarter of 2020, “Games” remained the most popular category.

  • At the same time, their share in the App Store decreased by 4.7% (2.3 billion installations), and in Google Play, on the contrary, increased by 36.4% (11.85 billion) in annual terms;The top five most popular categories in the App Store included “Photos and Videos” (602 million downloads), “Entertainment” (540 million), “Utilities” (530 million) and “Purchases” (456 million);
  • All popular categories of apps on Google Play showed significant growth (from 22% to 53%).
  • The top 5 also included “Tools” (1.83 billion downloads), “Entertainment” (1.56 billion), “Social” (1.23 billion) and “Video Players” (1.19 billion).App categories for the third quarter of 2020 (Google Play)

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