The social network Facebook has decided on major changes regarding the HTML5 gaming platform Instant Games. The platform will disappear from the Messenger messaging app. Now it is completely moving to the native application of Facebook itself.

Recently, Novosibirsk studio GBN launched its Smash The Bugs project on the Facebook Instant Games platform. We talked to the company about its experience with the site. In particular, they touched upon the issues of traffic, user retention and problems with advertising monetization. I answered the questions Natalia Yarovenko, head of the HTML5 direction of the studio.

The Instant Games platform of the Facebook social network has been accepting applications for adding IAP to games since May 7. Developers will be allowed to earn from the platform in a traditional way for the industry.

On March 14, the social network Facebook announced that any team can now develop and publish projects on its HTML5 platform of instant games. No more closed favorites list.

Testing of monetization in games has started on the HTML5 platform Instant Games. Facebook debugs advertising and microtransactions.

The Instant Games gaming platform is coming out of beta. Facebook has announced the expansion of its audience and the launch of new functionality.

The monthly active audience of the Facebook Messenger messaging service has reached 1.2 billion,” said the head of the project, David Marcus.

The developer of three-in-a-row Smiley Cubes on the Facebook Instant Games platform received 1.2 million new users in the first 10 days. The game has a positive retension dynamics.

On the Facebook Instant Games platform, most titles get a million downloads in the first week after launch. This was announced by the president and founder of Avallon Alliance Artur Ostapenko.

HTML5 developers interested in creating games for the new Facebook platform will be able to get money for it from Big Viking Games.