The App Annie analytical platform has a new post. He sums up the results of the second quarter of 2018 in mobile. Briefly about the most important of it — in our material.
How many apps have been downloaded?
From April to June, users from the App Store and Google Play spent 28.4 billion downloads. This is 15% more than a year earlier.
How were downloads distributed across platforms?
Without discoveries. Google Play is still the leader. It has 20 billion installations behind it. And its dynamics is higher than the general one across platforms — 20%.
There is no way to keep up with the downloads of the App Store to Google PlayIs there anything unexpected?
India shows the greatest dynamics of download growth on Google Play. Indonesia also made a significant contribution.
On iOS, downloads in the USA, Russia and Saudi Arabia have grown the most significantly.
What about money?
Users spent $18.5 billion in the App Store and Google Play in April – June. This is 20% more than a year earlier.
How was the money distributed between the platforms?
Traditionally, iOS generates more money. About $12 billion is behind the platform. The App Store is not only ahead of Google Play in terms of money. The store continues to grow from year to year (20%).
Users still leave more money in the App StoreWhich countries are experiencing the greatest growth in revenue from mobile platforms?
It all depends on the site. The largest revenue growth rates on iOS are in the USA, Taiwan and the UK. The situation is different on Google Play. South Korea, the USA and Germany show the best dynamics here.
If the report is about games?
Yes. App Annie reports that they were the main driver of downloads on Google Play in the second quarter. The authors of the study also published a list of the most downloaded and highest-grossing games and apps on iOS and Android.
Top most downloaded games and apps in the second quarter of 2018Top grossing games and apps in the second quarter of 2018
Also on the topic:
App Annie: Russia ranks 5th in the world in terms of the number of mobile game downloads