On June 29, 2007, the first iPhone went on sale. In honor of the tenth anniversary of the event, App Annie held an App Store retrospective. Briefly about the most important of the report — in our material.
To summarize, App Annie took cumulative data for the period from 2010, when the App Store was launched, to May 2018.
1. Clash of Clans — the highest-grossing game on iOS
The ten as a whole looks familiar. Almost every game from it was a phenomenon and set a new trend. The three-in-a-row fashion was launched by King, the story of combining causal mechanics with an in-game lottery began with GungHo, AR was noticed only after the success of Niantic.
Top Grossing games on the App Store (July 2010 — May 2018)2. Candy Crush Saga is the most downloaded iOS game
The popularity of the three-in-a-row genre, its timeless relevance can only be compared with the love of a wide audience for runners. The latter, by the way, are more in the top ten most downloaded games.
Top most downloaded games on the App Store (July 2010 — May 2018)3. Tencent has earned more than other companies on games in the history of the App Store
Asian dragons are one of the central players in the mobile games market. It’s no secret to anyone. Of the ten most earning gaming companies “of all time” — five, including Tencent, from Asia.
Top most earning companies on the App Store (July 2010 — May 2018)4. Electronic Arts games generated the most downloads on iOS
EA does not have a single project in the top ten most downloaded in the history of the App Store. Her portfolio as a whole cannot be called very bright. This does not prevent her from not only consistently receiving a feature from the site, but also bypassing other companies by downloads.
Top companies by the number of game downloads on the App Store (July 2010 — May 2018)5. Year by year, there are more and more millionaire apps on the App Store
Despite the popular opinion that you can’t earn money on iOS today, the number of millionaire apps on the site is growing from year to year. In 2017 alone, projects that earned from $1 million were 622 more than a year earlier.
The number of apps that earned more than $1 million on the App Store (2012 — 2017)6. iOS is a gaming platform, more than 70% of the applications released on it are games
Of the 4.5 million mobile apps released during the existence of the App Store, most of them relate to games. Now the ratio of games to applications is falling. This is no longer 85%, as it was in 2017. However, it continues to be very high.
Dynamics of annual downloads growth on the App Store (2008 — 2017)7. With comparable downloads, Asians spend many times more on games than in Europe and the USA
The most interesting graph from the report is a pie chart showing the ratio of downloads/revenue by country by region. It shows that residents of the Asia-Pacific region download only twice as many games as residents of EBWA (Europe, the Middle East and Africa) or both Americas. However, their expenses turn out to be much more.
Ratio of downloads and revenue by region and device type (2017)
It is also clear from the diagrams that non-gaming applications for the most part are still monetized much worse than games.
Despite the fact that 69% of all downloads in mobile account for them, 75% of the money is earned by games.
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