Details of the development of a new mobile game about Smesharikov, analysis of one of the latest Rovio games, details of the marketing campaign Seriously and not only – in our traditional digest of central materials for the last working week.

All this week I have been sharing with my colleagues an observation: the summer turned out to be hot for events. Every day something happens, after which you have to look for the jaw under the neighbor’s table: then Milner will pour money into Vainglory, then Hearthstone earnings will be more than DOTA 2. In general, about the most important thing for the week – see under the cut.

Have a good weekend to everyone, and we are summing up the results of the last working week only. So, there was a lot of news about the Russian gaming market (J’son & Partners Consulting, Newzoo and Mail.Ru Group). From must read – an article about how to create the right game level, as well as VK’s story about the future of their mobile gaming platform.

All the most interesting materials of the last week are in our traditional selection.