The Israeli analytical company AppsFlyer has come up with a way to measure the effectiveness of TV advertising for mobile games and applications.

Eric Seufert, Vice President of Acquisition and Engagement at Rovio, spoke in his blog about what an optimization funnel and growth are in relation to mobile app marketing. We offer the Russian version of the material.

Kabam, in collaboration with Longtu Games, is preparing to release the Chinese version of the mobile game Marvel: Contest of Champions.

Mixi has released a cooperative offshoot of Monster Strike, one of the highest-grossing games in Japan.

Analysts never tire of repeating: users do not want to pay money for games. Here are some tips from the application developer company Yudiz Solutions on how to monetize the project so as not to scare off the player, but also not to stay broke.

Robot 5 Studios is going to release a dozen games for Apple Watch by the end of May.

Telltale Games will collaborate with Marvel Entertainment. The company announced this during a presentation held recently in San Francisco.

The other day the company My.com announced the sequel to the game “Evolution: the Battle for Utopia”. We talked to the general producer of the project By Alexander Enin about the game.

Payments to the game are usually made by loyal users. The more loyal they are, the more they spend. Vasily Sabirov, representing the analytical service devtodev.com I decided to confirm this thesis in practice by measuring user loyalty and evaluating its connection with monetization.

Ten of our best materials from last week, from which you will learn which engine to choose instead of Unreal Engine, what to play on the newly released Apple Watch, why the Apple app verification process is hurting users, which virtual reality glasses will soon be available to buy instead of Samsung Gear VR – and much more.

A game based on MMORPG Dofus will appear on tablets. This is reported in the official press release from the authors of the original title, the French studio Ankama.

Today, the Apple Watch goes on sale in nine countries. What will their first customers be able to play today?

The Asian gaming market will reach the size of $20 billion by the end of 2015, the American analytical company SuperData Research claims in its research.

The Unsung Heroes initiative was launched by the international publishing group Spil Games. Novice developers will be helped in promoting their games.

The mobile title New Legend of the Sword 3D brought its publishers, the Chinese studio CMGE, $ 1.6 million on the first day since its release.

Yesterday it was reported that Apple may reject the game if it has ads that mention other platforms. We asked representatives of myTarget, WakeApp, AppInTop, Unilead and Clickky if this is really the case.

1.25 billion mobile users visit Facebook every month. This is 24% more than last year, according to the report on the first fiscal quarter of 2015, which the company published the other day.

Match-3 Best Fiends from the Finnish team Seriously will be released on an Apple smartwatch. The release is timed to coincide with the launch date of Apple Watch sales – April 24.

This year, the global gaming market will reach the size of $91 billion. This is the conclusion reached by the analytical company Newzoo.