A tool such as a conversion funnel helps to find weaknesses in games. How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

Crytek has released the final version of the CRYENGINE 5.4 game engine.

In early September, Moscow indie studio Groovy Milk has started beta testing of its first project – Creepy Road. In an interview with App2Top.ru She shared her experience of creating levels for shoot ’em up, launching a Kickstarter campaign and getting development permission for Xbox One and PlayStation 4.

Apple has added two separate categories for augmented reality games and applications to the App Store.

Alessandro Canossa, Ubisoft’s leading user research analyst, will speak at White Nights in Moscow. We offer to come up with a question for him. The author of the best will receive a premium ticket to the conference and a book about game analytics.

On September 19, the world release of the new three-in-a-row from Playrix – Homescapes took place. We talked with the creative director of the company Igor Elovikov about the development and differences of the novelty from the previous blockbuster of the studio – Gardenscapes.

The multiplayer online fighting game with role-playing elements Absolver sold more than 250 thousand copies in 3 weeks and became one of the fastest selling games of the indie publisher Devolver Digital.

The game “My Country” has appeared in the App Store. One of the first builders and, in general, projects focused on the game exclusively within the framework of augmented reality.

Shares of Nintendo have reached the highest price in 9 years, the Wall Street Journal business publication reports.

The release of the free web course “Game analytics: from basics to advanced methods” took place. The author was the analytical platform devtodev.

A study by the Bazaarvoice advertising network and the Advertising Age marketing publication showed that out of 95% of advertisers using marketing information, 64% do not know from which sources this data is taken.

In November 2003, the Russian company Nikita released the first Russian MMORPG. The game was called “Sphere”. After 15 years, this title already has three projects. We talked to Olesya Koroleva, Marketing Director of Nikita Online, about how the series developed.

Valve will add histograms with the dynamics of positive and negative ratings to the Steam game pages. This will help to resist the “review-bombing” — the collapse of the game’s rating with a large number of negative reviews.

The head of the Xbox division, Phil Spencer, was promoted to executive vice president of Microsoft and became one of the 16 top managers of the company.

This week, employees are looking for: LightMap (Pixel Gun 3D), Sperasoft (Assassin’s Creed Origins, Mass Effect, Star Wars Battlefront) and Nevosoft (“Planet of Gems”, “Wizards”).

Which search queries related to games were most popular in the territories of the USA and Russia in August, – App2Top.ru Sergey Zaichenko, CEO of AdvertMobile, told.

The Words With Friends word puzzle from the mobile publisher Zynga has gained more than 200 million downloads in 8 years of existence.

The main advantage of working with games under popular licenses is not that IP brings traffic. Another thing is much more important: they retain the audience. This is the opinion of Jon Radoff, CEO of Disruptor Beam studio, which developed Game of Thrones: Ascent, Star Trek: Timelines and the recent The Walking Dead: March to War.

Atari has agreed to cooperate with the crowdfunding platform Fig. As part of the partnership, they will develop and release two titles: a remake of the Atari gaming classics and a new intellectual product.