The mobile version of Genshin Impact has earned over $1 billion in the App Store and Google Play. It took six months. No mobile game has ever earned a billion so fast.

Unlike many publishers, Capcom does not chase profitable release dates and relies on a large tail of sales and its back catalog. The company explained the advantages of this approach, and also talked about the importance of remakes, the almost complete transition to digital and the launch of new IP.

Xbox Game Pass is often called “Netflix gaming”. As it turned out, Microsoft does not quite agree with this comparison. The vice president of the gaming ecosystem of the company, Sarah Bond, explained what the key difference is.

What you need to pay attention to when launching a game for children, — says in his column for App2Top.ru Marat Mukhametzyanov, lawyer at VERSUS.legal.

Last week, China began testing the CAID identifier — the local equivalent of IDFA, which allows you to bypass Apple‘s new privacy policy. It was developed with the support of the government by the Chinese Advertising Association (CAA), which includes the largest technology companies in the country. Marketing expert Eric Seufert (Eric Benjamin Seufert) told in detail what threatens Apple with the appearance of such a tool. We have chosen the main thing from the…

Microsoft is preparing for a new takeover. This time, the corporation is negotiating the purchase of Discord. The estimated volume of the transaction is over $10 billion. But there is a nuance. The owners of Discord are not sure yet whether they need to sell the business at all. Instead, they can conduct an IPO.

In China, developers will no longer be able to force users to share personal data in exchange for access to the application. Now, in case of refusal, people will still be able to access this or that program. The new rules will come into force on May 1.TechCrunch reports that this became known from a joint document of four local regulators — the Cyberspace Administration, the Ministry of Industry and Information Technology, the Ministry of…

Nintendo has announced a long-term collaboration with Niantic, the developers of Pokémon Go. Now the American studio will make AR games based on well-known brands of the Japanese corporation. The first title will be released this year.Nintendo and Niantic announced the start of cooperation on March 23, according to Bloomberg.

The International Football Federation (FIFA) has reported on finances for 2020. She earned $266.5 million. Most of the amount — $158.9 million — came as royalties for the use of the brand by third-party companies. Video games have become a key source of these revenues.

Last summer, it became known about Apple‘s plans to restrict developers’ access to IDFA. But the answer to the question of what will happen to the mobile marketing market after that has not appeared. In your column for App2Top.ru Maxim Samorukov, founder of AppMagic, reveals why, in light of the IDFA story, the deal between AppLovin and Adjust is so important.

The Israeli company ironSource has announced that it will go public and enter the stock exchange through a merger with SPAC. The valuation of the marketing platform exceeded $11 billion.ironSource will merge with the Special Purpose Acquisition Company (SPAC) Thoma Bravo Advantage.

Cyberpunk 2077 sold well at the start, but now digital sales of the title are falling rapidly. According to analysts of M Science, in the first quarter of this year (will end on March 31) CD Projekt RED will be able to sell only 500 thousand copies of the game in “digital”.

The gaming division of ByteDance has announced the purchase of Moonton mobile studio, developers of the popular MOBA Mobile Legends. As a result of the transaction, the company was valued at $4 billion.Reuters reports on the purchase and evaluation of Shanghai Moonton.

In May, the trial of Apple and Epic Games will begin. On the eve of the meeting, the parties announced a list of possible witnesses. Among them are the heads of companies Tim Cook and Tim Sweeney, as well as other top managers and a number of former employees.According to TechCrunch, the witness lists were submitted to the court at the end of last week.

The Playrix group of companies has become larger. Ukrainian Boolat Games joined it under a new name. Now it’s called Boolat Play.

Less than a week after the next mass layoffs at Activision Blizzard, as it became known — the publisher is already preparing for new ones. The media reports that this time the company plans to close most of its European offices responsible for the publication.

Obsidian Entertainment has been specializing in RPG for many years. Despite their commitment to one genre, screenwriters have to adapt to almost every new project. Carrie Patel, the studio’s senior narrative designer, spoke about the difference in approaches using the example of Pillars of Eternity and The Outer Worlds.Patel shared her experience during a speech at the GDC Showcase.

The COVID-19 pandemic has affected many things, including the sources of game downloads in the App Store. Referral links now play a decisive role, and not a search in the store, as it was before 2020. The analytical company Sensor Tower writes about this in a new report.

Despite the problems at the launch, Sea of Thieves continues to develop actively. Shortly before its third anniversary, the game broke the mark of 20 million players. In honor of this, the developers announced several nice bonuses and events for fans at once.