Microsoft has announced its plans for Russia. The IT corporation stops “all new sales” in the country. This applies to both its products and services.

Omdia analysts spoke about the situation in the cloud gaming market. According to their data, in 2021 its turnover immediately tripled to $3.7 billion. Not least thanks to the official appearance of Xbox Cloud Gaming on consoles.

Sensor Tower has published a large report on the monetization of mobile games by the end of 2021. According to analysts, one of the most effective models was the seasonal pass. There is also an increase in NFT titles in the world, although this market segment is just beginning to develop.There is a season pass in half of the highest-grossing mobile games in the world.

A number of human rights organizations have expressed concern about the purchase of Activision Blizzard, which Microsoft plans to make. They demanded that the US Federal Trade Commission carefully study the deal in order to prevent possible consequences for the market. One of the reasons is the direct threat of competition.This is stated in an open letter published on March 1.

Another company decided to leave Russia. Now Autodesk, the developer of 3ds Max and Maya, has announced a temporary shutdown.

Google has decided to suspend the sale of contextual advertising in Russia. The ban will affect all the company’s services, including search, YouTube and partner networks.This was reported on March 4 by Reuters with reference to the official statement of Google.

Gaming companies around the world are actively supporting Ukraine. In particular, money for humanitarian aid was allocated by Ubisoft, Unity and 11 bit studios. We looked at who else has recently decided to make similar donations. UPDATED: Added information about Room 8 Group.

New sanctions. This time the game. The Polish holding CD Projekt is going to stop selling its games on the territory of the Russian Federation and the Republic of Belarus.

Last week, a discussion broke out on GitHub about whether to close the platform in Russia because of what is happening in Ukraine. Now the GitHub administration has put an end to this issue — they will not disable access to Russian developers.

The company SciPlay, specializing mainly in social casinos, decided to enter the hyper-casual games market. She bought a controlling stake in the Turkish studio Alictus — author of Rob Master 3D and Money Buster!.

Unity came out in support of Ukraine, deciding to donate $623 thousand to several charitable organizations. The company also organized additional fundraising using a special set of assets.Unity made such a statement on March 2.

Epic Games continues to add music assets to the portfolio. She has agreed to purchase Bandcamp, an online music store and platform for promoting indie artists. The amount of the transaction is not called.

Russian players can no longer buy games on Steam. The platform has blocked payment acceptance for Russian users. The exception is PayPal.

Yesterday it became known that the US stock exchange Nasdaq temporarily withdrew shares of five companies from trading in connection with US sanctions against Russia. Nexters, officially based in Cyprus, was also blocked. UPDATED: The company says that Nexters is not subject to sanctions.

What to pay attention to when creating an advertising creative for TikTok — in your column for App2Top.ru Mikhail Larionov, the team leader of AdQuantum for the purchase of mobile traffic in TikTok and Google Ads, told.

In recent days, Ubisoft has prepared a number of measures to support its Ukrainian employees. In particular, the company will provide housing in neighboring countries to employees and their families. Also, the publisher has already allocated € 200 thousand for humanitarian aid to citizens of Ukraine. Ubisoft announced this on March 1 on its official website.

Netflix continues to expand into the gaming industry. The company has agreed to purchase Finnish Next Games, which is responsible for the development of mobile games based on the TV series “The Walking Dead” and “Very Strange Things”. The takeover will cost Netflix €65 million.

Hong Kong-based Animoca Brands will no longer serve users from Russia against the background of the situation in Ukraine. The company specializing in blockchain games and NFT has stated that it does not want to be isolated from the global financial system.In an interview with Bloomberg, Animoca Brands co-founder Yat Siu said that the company decided to introduce restrictions after communicating with lawyers.

Russian Prime Minister Mikhail Mishustin announced the exemption of all IT companies in Russia from income tax. He also promises not to conduct inspections in their regard, and to give their employees a reprieve from conscription. The document on this has already been signed by the President.