The cost of attracting new players is constantly growing. How to optimize expenses and get the most loyal players? What ways are there?

According to the latest report of analysts from comScore for the three-month period from October 2012 to January 2013, Apple continued to increase its market share in the American market.

According to Flurry analysts, optimizing applications for most devices with access to as large an audience as possible is becoming an increasingly difficult task. 

Last week, Electronic Arts CFO Blake Jorgensen announced that microtransactions will appear in all upcoming games of the company. Yesterday, this statement was supplemented with new comments.

Geolocation in games is not as popular as in social apps. People prefer to have fun in one place rather than running through virtual reality checkpoints. But the developers from Thickpolicy are confident that their new Strut app will find an audience.

Clash of Clans has been at the top of the App Store box office for several months now. Kevin Oke, lead designer of Adrian Crook & Associates, an autosource game mechanic company, in an article on Inside Mobile Apps examines in detail why the Supercell project is so successful. 

The list of the 10 most popular Android smartphones in the United States was recently published by Animoca. She also shared data on the most common versions of Android.

Disney has published on the App Store and Google Play its new game Temple Run: Oz, created “based on” the fantastic film of Sema Raimi “Oz: The Great and Terrible” coming out on March 8. 

Registration has opened for the largest international conference in Europe dedicated to the development and promotion of games for mobile platforms – White Nights: Mobile Games Conference. It will take place on June 27-28, 2013 in St. Petersburg.

According to the Chinese Ministry of Industry and Information Technology, Google controls too large a share of the local mobile market and does not want to share the source code.

Sega continues to milk its main brand – Sonic the blue hedgehog. The other day, a Japanese company announced Sonic Dash, an endless runner for iOS.

At the Winter Nights conference, John Jordan, co-founder of PocketGamer, talked about how to provide the game with the best PR. 

An article by Ben Holmes, the former director of Playfish and now the main partner at Index Ventures, about the economics of F2P games appeared on the pages of The Wall Street Journal. 

Hello, dear iOS developers and those who are just getting ready to become them.

More recently, we wrote that Puzzle & Dragons owes much of its success in Japan to television advertising. In fairness, we note that many mobile developers resort to this method of promotion in the Land of the Rising Sun. 

Magic Crystals is a classic puzzle game with a lot of exciting new elements.

How Cyto was developed, where its authors were looking for inspiration, why a publisher is needed, and much more, in an exclusive interview with App2Top, the executive director of the studio Room 8 Svyatoslav Pogrebnoy told.

Amazon has introduced its own advertising network for developers of mobile applications for devices of the Kindle Fire line and not only.