The Odnoklassniki social network is now introducing five new features aimed at improving the monetization of games. What are these tools App2Top.ru told one of the representatives of the network.

A report by Alexander Grach from AppsFlyer. He talked about how to recognize and combat advertising fraud in mobile, which new metrics (useful in combating fraud) should be paid close attention to by game studios, as well as what can be learned from the example of developing products to combat advertising fraud.

Is it possible to calculate the virality of the project and with the help of which formulas it is possible to do this, – Vera Karpova, an analyst at devtodev, tells on our pages.

Report by Sjoerd De Jong from Epic Games. He talked about what Unreal Engine 4 is at the moment. The speaker also reviewed the latest updates and told how the engine can be useful to studios from a business point of view.

On July 26, the Steam Panic game from Russian indie developer Kirill Zolovkin was released. We talked to the author of the game about how the work on the project was going on and why it lasted 7 years.

A report by Andrey Zimenko from Wargaming. He spoke about those aspects that are important to take into account and prepare for the release of the project in the soft launch. He also shared recommendations that will significantly improve the effectiveness of the project in a short time.

According to the results of the second quarter of 2017, the profitability of Activision Blizzard shares increased by 60% to $ 0.32, and revenue (GAAP) rose by 14% to $1.63 billion.

The profit of the Japanese mobile developer GREE for the 2017 fiscal year (ended June 30) fell by 44% to $72.5 million.

More than 5 million unique users have played in the HITMAN stealth action of the Danish studio Io-Interactive since its release in 2016, the developer company said on Twitter.

A report by Kirill Zolovkin from OctoBox Interactive. He traced the 15-year evolution of GameMaker and looked into the future of the most affordable game designer, with which you can do cool things without programmers.

Managers of Electronic Arts and Take-Two Interactive gaming companies criticized the White House visa reform project. In their opinion, the new laws will make it more difficult for talented personnel to enter the United States to work in the video game industry.

After the strike of the YouTube channel and the ban of the public in VK, provoked by King, the developers of the Russian game Frontier Chronicles decided to completely change the style of the game in order to avoid any claims of the “candy” publisher in the future.

According to Time Warner Media Corporation, the superhero fighting game Injustice 2 by NetherRealm studio became the highest-grossing console game in the second quarter of this year.

A report by Leonid Yeletskikh from Adjust. Marketers need new, more advanced tools to work with large amounts of data, segment them in real time, and send personalized messages to users. At the same time, they need to know that user purchases are not fraudulent. Leonid Yeletskikh told about how to achieve these goals.

In August last year, independent developer Alexander Simakhin released the Slash Arena MMO game he made alone as a WebGL application on social networks. Today, August 3, 2017, the game was released on Steam in early access. App2Top.ru I asked Alexander about the fate of the project and whether it is now possible to create games alone and earn money from it.

GTA V online action mode remains the main source of revenue for Take-Two publishing. The head of the company Strauss Zelnick admitted that Take-Two did not count on such a long-term popularity of this title.

California-based mobile publisher Zynga has reported the biggest financial success since 2013 — thanks to the CSR2 racing title and other games, the company’s quarterly revenues increased by 15% to $209 million, and net profit amounted to $ 5.1 million.

Report by Jari Paananen from Traplight. He talked about how Big Bang Racing players created 7 million levels for each other, and what advantages Traplight studio derived from this.

Report by Romuald Zdebsky (Microsoft) and Andrey Ivashentsev (Game Insight). The speakers analyzed more than ten technical scenarios using cloud technologies and explained in which cases their use is justified and in which cases it is not. In addition, they reviewed several well-known games that were created using cloud solutions.