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Money

Fortnite’s App Store marketing has cost Apple a million dollars over the past 11 months

Apple actively helped with the promotion of Fortnite in the App Store, said Michael Schmid, head of the gaming business development department at the App Store. It is not known how much the company has spent on marketing the title for the entire time of its existence, but from October 2019 to August 2020, it invested $ 1 million. Lauren Moskowitz, a lawyer at Epic Games, described it as a “bargain.”
Bizdev

The history of the appearance of the Shadow Fight series on TV screens. From Russian shows to Netflix

The Shadow Fight Arena game from Nekki and Banzai Games studios was selected by Netflix for integration into the new Jupiter’s Legacy series, which is based on the superhero comic book series of the same name. Nekki Business Development Director Nikita Korzhavin told in his column on App2Top.ru how does the company manage to “appear on TV” and does it have a chance to create its own series based on the Shadow Fight universe.
Industry

How the conflict between Palestine and Israel affected the US gaming community

Several American publications spoke at once about the situation around the aggravation of the Palestinian-Israeli conflict. Some of the publications later disappeared from the sites. IGN employees, whose post was also deleted, wrote an angry letter to the leadership demanding the return of a note calling for help to the Palestinians. Other representatives of the gaming industry also reacted to this.How did it all start?
Industry

Phil Schiller: Apple didn’t know if the App Store would make money when it created it

During the court proceedings, Phil Schiller, former vice president of marketing at Apple, spoke about the launch of the App Store. He recalled that the first iPhone was released in 2007 and initially only Apple‘s own applications worked on it (the rest could be opened through the Safari browser). However, due to numerous attempts by developers to hack a smartphone, the company decided to tighten control and launch an official store in 2008.