Developers of social games have received new advertising tools in the Odnoklassniki social network. Now they can buy large banners with videos on the game showcase.

It is increasingly difficult for newcomers to the mobile games market to squeeze into a row with major publishers. This was stated by Jam City Vice President Jeremy Horn at Pocket Gamer Connects 2018 in Helsinki.

A report by Felix Braberg from Adikteev. The speaker shared 10 rules for creating a playable advertisement, which the team formulated during the creation of more than 480 playable integrations this year.

The head of Microsoft’s gaming division, Phil Spencer, gave a video interview after the X018 presentation. He talked about how the Xbox Game Pass service helps to sell games better.

The Finnish smithy of hits announced that Brawl Stars will have a global launch. The game will be the fifth Supercell project to survive the softlonch.

CrossCode from Radical Fish Games has left Steam’s early access. Developer Felix Klein told Gamasutra portal about how the storyline single managed to maintain popularity in three years in early access. We give an extract from his interview.

The stories of layoffs in the industry continue. Next in line is the German developer and publisher Flaregames. During the restructuring, the company says goodbye to 45 employees, and also loses its CEO.

In November, it became known that Obsidian had lost its independence and moved under the wing of Microsoft. Chris Avellone, a game designer who previously worked for Obsidian, said he was ready to work on the studio’s new games — provided that its management was fired. We are figuring out what is the reason for his dislike of the top Obsidian.

Four gaming industry experts gathered on stage to take apart four games from the developers’ exhibition. They evaluated the game design, game mechanics, monetization and the game cycle, and then made a general verdict and awarded the best project. The audience also took part and awarded one project with the Audience Award.

Advertising service Search Ads becomes unavailable for use by any Russian company. Apple informed iOS developers about this.

About the stages of level development for the upcoming Darksiders III in an interview App2Top.ru the director of design of the project John Pearl (John Pearl) from Gunfire Games told.

In early November, the PushApp team launched the CheckASO service. It allows you to see the ASO level of any mobile application, and also provides a comparative analysis with the nearest competitors.

In the Gamedev topic on Reddit, users discussed what prevents the Indian video game market from developing and why it is much weaker than the Chinese one. The developers from India themselves expressed their opinion on the topic.

Report by Vasily Sabirov from devtodev. The speaker spoke about how the ideas of behavioral economics can be applied in game development and how it is possible to influence the decisions of players.

Microsoft has officially announced two major acquisitions at the X018 exhibition. She buys independent role-playing forges Obsidian Entertainment and inXile Entertainment. The transaction amounts are not called.

The most popular iOS search query in the US in October was Pixel Gun 3d. In Russia , the first place was Paper.io 2.

Three Square Enix mobile titles are about to be blocked in Belgium. The reason is the presence of loot boxes in these games.

The German authorities have allocated €50 million from their budget to create a fund for the development of game development. For the first time, the German gaming industry received support at the federal level.

A report by Yulia Krylova from Playrix. Yulia spoke about why Playrix chose a distributed structure. What is the difference between this approach and classic office work and outsourcing? What you should pay attention to if you decide to repeat the Playrix experience.