In China, partnerships with Western brands that do not want to buy cotton from Xinjiang have begun to be massively terminated. Among others, gaming companies joined the boycott. For example, Tencent. Yesterday, the industrial giant removed skins made by the British luxury brand Burberry from its Honor of Kings game.

Two business events for gaming companies have been announced. WN China Online will be held from April 26 to May 14. It will end with an offline conference in Shanghai on May 13-14. We tell you what to expect from them.

A group of Italian scientists conducted a large study of sexism in modern advertising and its impact on consumer interest. It turned out that today the use of deliberately sexualized images in marketing causes negativity among women and has almost no effect on men’s interest in the product.Dead or Alive 6

PUBG Mobile continues to set new records. For the entire period of operation, the revenue of the Tencent project amounted to $ 5.1 billion. At the same time, most of this amount fell on the Chinese version of the game.According to analysts from Sensor Tower, PUBG Mobile’s revenue amounted to $2.7 billion last year alone.

In recent years, Malaysia has become one of the largest gaming markets in Southeast Asia. In 2019 alone, residents of the country spent $673 million on games. But what do local developers think about working in the industry? Among the main problems they name crunches, customer fraud and problems in process management.KrASIA spoke with several experienced developers to get their opinion on the pros and cons of working in the Malaysian gaming industry.

Russian gamers’ spending on console games continues to grow. Last year, Russians bought more than 1.8 million games on physical media, spending over 4.4 billion rubles. The lion’s share of purchases came from discs for PlayStation consoles.

By the end of this year, the cloud gaming market will cross the billion dollar milestone for the first time. That’s what Newzoo analysts think. According to their estimates, for the whole of 2021, such services should earn about $ 1.4 billion.

In its latest report, the Polish firm DM BOŚ estimated the value of CD Projekt shares at only 231 Polish zloty ($58.7) apiece. Analysts called the creators of Cyberpunk 2077 the “most hated” studio in the world and lowered the forecast for sales of the company’s games. However, they believe that developers have a chance to return to previous heights.Update: In the DM BOŚ estimate, we are talking about the stock price per share.

Swedish media company Modern Times Group (MTG) will become the new owner of Ninja Kiwi studio, known for the Bloons series of games. The transaction amount was $142 million.Bloons TD 6

Last October, China’s two largest gaming streaming services Huya and DouYu announced a merger. However, then the deal turned out to be questionable — it attracted the attention of the local antimonopoly service. The companies themselves are positive, but Tencent, which controls them, is rumored to be concerned about the situation and has already discussed it with the authorities.

Tencent reported results for the fiscal year ended December 31. The company’s revenue exceeded $70 billion, and its revenue from games increased by 35% year-on-year and amounted to almost half of the total amount.Overall results for the fiscal year

Ella Romanos is the Chief Operating Officer of Fundamentally Games, who has been working in the gaming industry for 13 years. Based on her experience in managing teams and projects, she identified five things that help her to be a good and effective producer.The original material was published on the Gamesindustry website.

PUBG Mobile downloads are growing rapidly. To date, the battle royale has been downloaded a billion times. This is despite the fact that the original version of the title for PC and consoles is played by 12 times fewer gamers.

Pancake Week, a festival-sale of games by Eastern European developers, was held on Steam from March 8 to 14. It was initiated and organized by Meta Publishing. We talked with Ilya Salamatov and Ilya Grabelnikov, top managers of the publishing house, about how the sale was being prepared and held.

The trend for brand collaborations in games has not passed for many years. It has reached a special scale in China. Burberry, Maserati, Tesla and many other luxury brands cooperate with Chinese developers. In this way, they want to gain the trust of the local wealthy youth, SCMP believes.

Wanted: game producer and marketing department producer at Playrix, game designer at Xsolla and 2D animator (Spine) at Glera Games.

Sony has published a small guide for indie developers on pitching games. The company told what you should pay attention to when applying, and also clarified which questions should be answered before presenting your project for PlayStation.Journey

Digital Turbine has announced the purchase of 100% of Fyber, a service for advertising in mobile games and applications. The transaction amount was $600 million.As part of the deal, $400 million will be paid in Digital Turbine shares, and $150 million in cash.

The German gaming market continues to grow rapidly. Last year, residents of the country spent €8.5 billion on games for the first time. The reason is obvious — self-isolation due to the COVID-19 pandemic. Sales of microtransactions and various online services grew the most against the background of lockdown.