The impetus for its launch was the success of Genshin Impact.
According to Reuters, Microsoft perceives Genshin Impact as a big victory for Sony in the confrontation of platforms.
It turns out that the game miHoYo was part of the China Hero Project accelerator program in 2019, designed to help Chinese teams release their games on PlayStation. So Genshin Impact turned out to be a Sony console exclusive.
Microsoft representatives also spoke with representatives of miHoYo before the release. Moreover, conversations were conducted even before 2019, when the game was in the early stages of development. However, then they did not lead to anything.
Microsoft does not intend to miss any more potential hits and is actively looking for new gems in the Chinese game development. At the moment, Xbox is in touch with a large number of Chinese teams creating projects for PCs and consoles.
Reuters sources also claim that Genshin Impact has earned a lot of money for Sony.