Eric Seufert, former vice president of acquisition and user engagement at Rovio and a partner at the consulting agency Heracles Media, spoke about how the game was monetized through advertising Flip Diving.

“Is the game design of a visual novel a myth or reality?Vera Velichko, founder and art director of the Moscow studio OWL-studio, answers this question in the fourth issue of the diaries of the game One Day in London.

Eric Seufert, former vice president of acquisition and user engagement at Rovio and partner at the consulting agency Heracles Media, spoke about how a place in the top downloads affects the cash register of the application.

Igor Klyukin, Pixonic‘s executive director, shared his experience working on the logo for War Robots on his Facebook page. App2Top.ru publishes a post on its pages with the permission of the author.

Kaliningrad studio HeroCraft told App2Top.ru , how it works with Games Workshop and its community when operating a freeplay strategy for mobile devices Warhammer 40,000: Space Wolf.

What is a good localization of the game, why do translators need a guideline and what things can be left in the original language – in your diary on App2Top.ru told the company All Correct Games.

Recently, the time for reviewing applications in the App Store has been reduced to 1-2 days. Eric Seufert from Rovio explained what caused this.

The company All Correct Games told App2Top.ru about his experience in localization of children’s games and applications. Including about the experience of working on such titles as Smurfs Epic Run and Rayman Adventures.

Apple continues to be the only company in the mobile technology market whose presentations are waiting with bated breath. People believe in miracles. Only now more out of habit.

Step-by-step instructions for creating an advertising campaign for a mobile application with App2Top.ru shared by digital agency TopTraffic.

Eric Seufert, vice president of acquisition and user engagement at Rovio, spoke about fraud in mobile advertising. And how to deal with it.

Tips on ASO optimization, as well as information about ranking algorithms in Google Play and the App Store with App2Top.ru shared by the company TopTraffic.

The amount of conversion of clicks to installations directly depends on the version of the operating system, – experts of the digital agency TopTraffic came to such conclusions as part of their research.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the performance Bogdan Nesvit from Crystal Clear Soft. The topic of his report at the event was: “Pitfalls of outsourcing development”.

Bogdan Nesvit, COO Crystal Clear Soft, analyzed how to work correctly for the customer and the contractor within the framework of an autosourcing development in his fundamental work.

Eric Seufert, vice president of acquisition and user engagement at Rovio, said that CPM (Cost Per Mile / Cost Per Thousand – cost per thousand impressions) has decreased in Asia. And he shared his thoughts on what this might mean.

As part of our “Who’s Who” column, we talked with the executive director of Crystal Clear Soft studio Bogdan Nesvit about the history of the studio itself and how its work is structured.

Eric Seufert, vice president of acquisition and user engagement at Rovio, in his last post addressed the question of whether it makes sense to spend money on advertising on the mobile Internet as opposed to advertising in mobile applications.

Eric Seufert, vice president of acquisition and user engagement at Rovio, spoke about the features of the behavior of “whales” in shareware applications. And shared his thoughts on user retention.