Analytics

Analytics

The methodology is good, but the sample is incorrect — Alexander Barabanov from Sad Cat Studios on the perelesoq study

Last week, the studio Perelesoq published a study suggesting that Steam wishlists are becoming outdated, and strategies focused on collecting them are ineffective. Some members of the community criticized this work. Alexander Barabanov, lead designer at Sad Cat Studios, explained to the editors why one should approach Perelesoq’s conclusions with caution.
Analytics

Do wishlists on Steam go stale? — perelesoq examines the situation in detail and with examples

Not long ago, an article appeared on the HowToMarketAGame portal, which claimed that wishlists supposedly “do not get old,” meaning their value and likelihood of turning into sales do not decrease over time. The perelesoq team decided to investigate this assertion by analyzing real data from five different games: Torn Away, CyberCorp, Elixir, Selfloss, and Tavern Manager Simulator (they also included data from Furnish Master).
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Why It’s Time to Change Game Prices, But Not How AAA Publishers Are Doing It

After the presentation of the Nintendo Switch 2, the debate about rising game prices flared up again. Many latched onto the $80 price tag of Mario Kart World, forgetting to take a broader look at the situation. Major publishers are increasingly resorting to manipulations, disregarding the changing realities of the market. Possible solutions to the problem are explored in our material.
Premium Analytics

Why Sensor Tower Acquired VG Insights and How Aggressive Consolidation Might Harm the Gaming Analytics Market

Last week, Sensor Tower announced the acquisition of the Video Game Insights platform to enhance its product with data on console and PC games. This raises the question: what are the consequences of consolidation in the gaming analytics sector? Today, we will take a close look at the objectives of Sensor Tower’s M&A strategy and the potential risks to the market.