App2Top.com: site for game developers, publishers and marketers

All publications for 20.03.2025

Assassin’s Creed Shadows attracted a million players on its release day

Ubisoft shared the initial results for Assassin’s Creed Shadows. In less than 24 hours after its release, it engaged over a million players.

Conferences March 20

Applications are being accepted for the game developers’ exhibition, which will take place at the WN Conference in Berlin

On April 4th, the spring session of the WN Conference will take place in the capital of Germany. It will feature a showcase of gaming projects. Currently, the organizers are accepting applications from teams.

In North America, the first independent union for game developers has been established, not tied to specific companies

The Communications Workers of America (CWA) has announced the formation of an association for all video game industry workers, regardless of the companies they are affiliated with.

The creative director of Arrowhead urged publishers to take more risks: “The industry has fallen into a vicious cycle of death and rebirth”

Johan Pilestedt, the creative director of Arrowhead studio, delivered a speech at the GDC 2025 conference. Specifically, he discussed the current crisis in the gaming industry.

Neural networks March 20

Game Gears: “With AI, we have accelerated game development by 4 times”

During the development of Aliens vs Zombies: Invasion, the studio Game Gears, part of the GDEV holding, actively used AI. In his column for App2Top, Alexander Vashchenko, CEO and AI evangelist of the studio, explained how these tools helped optimize production.

Newzoo: Monster Hunter Wilds became the third highest-grossing game of February in just one day and entered the top 20 by MAU

The analytics company Newzoo shared the ranking of the top-grossing and most popular games on PC and consoles for February 2025.

The budget for Saros is comparable to that of Alan Wake 2—significantly lower than most of Sony’s exclusives

The CEO of Housemarque, Ilari Kuittinen, shared the first details about the studio’s new game, a shooter with roguelike elements called Saros.

What the release of Assassin’s Creed Shadows means for Ubisoft: initial metrics and potential sales

Following two delays, the global release of Assassin’s Creed Shadows has taken place. The game not only marks the series’ return but also signifies Ubisoft’s shift from a range of its established practices.