App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Elena Lobova from iLogos. In her speech, she talked about how to properly engage in sales in the industry.

What are the paying users and how to work with them, – said the marketing company Optimove. We present a brief version of the material about the typology of the most coveted players by developers.

How to assemble a map for a multiplayer shooter,” said level designer at Treyarch and Call of Duty fan Muhammad Ayub.

It is considered that in mobile games the session should be as short as possible. However, DeltaDNA analysts found a correlation between a long session and a high level of retention.

In the third quarter of 2016, MZ apparently spent the most money on Facebook promotion among all gaming companies. Her games are the leaders in views in the United States.

Vasily Ryabov, who headed the mobile PR department for three years Mail.Ru Group, announced its return to the “GURU Corporation”, which owns a gaming resource GameGuru.ru .