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All publications for 03.08.2016

Marketing August 3, 2016

App Annie has launched a tool that allows you to monitor the advertising campaigns of competitors

The analytical company App Annie announced the release of a new tool, and at the same time told about the central players in the advertising market in the USA and China.

Industry August 3, 2016

Pixonic renamed their blockbuster Walking War Robots

The Russian company Pixonic has announced the rebranding of its main project. What is the reason for this, – shared with App2Top.ru the authors of the game.

Marketing August 3, 2016

Case: reduction of the installation price to 5 rubles

How experiments with Emojination game banners helped to reduce the download price by a record, – App2Top.ru Egor Karpov, CEO of the agency for the promotion of mobile applications AppBrain, told.

Industry August 3, 2016

King has taken up investing in the studios of former employees

King today not only churns out three-in-a-row one after another, but also invests in teams founded by his former managers.

Development August 3, 2016

Reality Games make a geolocation engine for third-party developers

The authors of the geolocation project Landlord Real Estate Tycoon decided to take up the creation of tools that will help other developers to follow in their footsteps.