The analytical company App Annie announced the release of a new tool, and at the same time told about the central players in the advertising market in the USA and China.
The event has a small backstory. Last March, App Annie acquired an excellent AppScotch service for an unknown amount. The main feature of the latter was that with its help it was possible to find out who and how conducts an advertising campaign.
For example, a user of the service could find out how many advertising campaigns a particular game had, which grids were used, what CPI the project had, and even which videos and banners were used.
Now part of this functionality has moved to the new App Annie toolkit, which is called Marketing Intelligence. The company itself focuses on the fact that with its help you can:
- select effective keywords;
- see which partners are used by competing developers for promotion;
- check whether the rise in ratings was the result of organic or paid advertising.
Along with the announcement of the App tool, Annie published a study on the state of the advertising market. The most interesting thing about it is a sign with the leaders in the number of impressions in the USA by grids. Among the presenters are as many as four games from developers from the former USSR: Cooking Fever (Nordcurrent) and War Robots (Pixonic) within the AdColony platform, Township and Fishdom (Playrix) within the Vungle platform.
Source: App Annie