App2Top.com: site for game developers, publishers and marketers

All publications for 16.06.2016

Marketing June 16, 2016

The average cost of information from Facebook is $1.29

The resource of Tilting Point studied 500 shareware games and calculated how much developers “pay” players for information from a Facebook account. The average figure is $1.29.

Marketing June 16, 2016

WakeApp: Why you need to expand the semantic core for ASO now

The WakeApp marketing company wrote for App2Top.ru a column in which she told how very soon the search suggestions will change the ASO promotion in the App Store.

Industry June 16, 2016

Fishing simulator for VR downloaded 500 thousand times in 3 months

Game Bait! For Gear VR from the Swedish developer, Resolution Games has gained 500 thousand downloads in 3 months.

Industry June 16, 2016

Unity has removed the default loading screen from Unity Plus

Unity has met the developers halfway: in Unity Plus, the loading screen has become changeable. In addition, the budget limit has increased.

Industry June 16, 2016

Tap the Frog Developers Office Closed

The Ukrainian studio Playfo, the authors of the classic series of mobile games Tap the Frog, which has gained more than 50 million downloads, announced the closure of the office.

Industry June 16, 2016

How the “Google tax” will turn out for the Russian gaming market: expert opinions

We talked with gaming industry experts about how the adoption of the law on the introduction of a “Google tax” on the Russian gaming software market could affect.

Industry June 16, 2016

A new conversion tracking tool has appeared in App Analytics

The “Apple” analytical service has been replenished with a new tool called App Store Impressions or “Impressions” in the Russian version. Developers have been able to track the conversion of icon views to visits to the application page.