The “Apple” analytical service has been replenished with a new tool called App Store Impressions or “Impressions” in the Russian version. Developers have been able to track the conversion of icon views to visits to the application page.
The innovation allows you to track user interactions with the app icon in the App Store. This includes views from search results, features, charts and collections. In addition, the App Store Impressions shows the conversion of the number of icon views into transitions to the application page.
Recall that Apple launched a beta of its own analytical service in April 2015. The full release took place in May of the same year. The service is free for Apple Developer Program participants, allows you to track key application metrics, measure the effectiveness of marketing campaigns, and so on.
Source: Apple