We continue to post video reports from White Nights 2015. Next up is a performance by Mohamed Ben Hiba from SMAATO. At the conference, he told how with the help of his company’s tools it is possible to keep the profit from advertising at a high level.

We continue to post videos of reports from White Nights 2015. Next up is a speech by James Crabb, Sales Director at EMEA at Bee7. At the conference, he talked about increasing retention and increasing monetization in games.

We continue to post videos of reports from White Nights 2015. Next up is the performance of Katerina Shapira, the account manager of AppsFlyer. At the conference, she talked about how to increase the level of player retention with the help of analytics.

Czech studio Madfinger Games has released Game Master’s Kit, a special edition of the Shadowgun DeadZone multiplayer shooter, allowing users to modify the project at their discretion.

The daughter of the retailer GameStop announced Launchpad, a program to help indie teams in game design, creating UI and UX, setting up monetization, promotion and analytics.

The Supersonic mobile advertising network has launched a technology for posting motivated videos.

The Japanese company Square Enix announced the trial launch of the game Farms & Castles. Its game mechanics repeats the mechanics of Triple Town from Spry Fox.

GameAnalytics, a company specializing in game analytics, announced the launch of the Runway publishing label. The specialization of the new direction of the Copenhagen team is to help independent teams in the “soft launch” of projects.

Total revenue from mobile games in China will reach $6.5 billion in 2015. Of these, $3.6 billion will be accounted for by games for Android devices, and $2.3 billion will be accounted for by iOS. This is reported in the Newzoo study.

On the morning of July 16, in the Kharkiv office of the international company Plarium, employees of the tax police of Ukraine began a search. The check is carried out under the article on tax evasion.